Crazy Charlies Brand Identity
Crazy Charlies is a hot dog Restaurant in East Grand Rapids. This was originally a class project, the Goal was to find a small business that potentially need brand identity. and design a logo, a copywriting, and three posters for this small business. Unfortunately it could not be implemented due to the lack of communication and the different design goal with the shop owner .
1
Logo Brainstorming
- Avoid Sans Serif, because it's not crazy enough.
- Because the main customers of this shop is highschool students, so considering Gen-Z-ish graffiti style.
- Vivid colors and playful icon so appealing to Gen-Z audience.
2
Logo Implementation
3
Poster Brainstorming & Mood Exploration
4
Process
5
mockup