Crazy Charlies Brand Identity

Crazy Charlies is a hot dog Restaurant in East Grand Rapids. This was originally a class project, the Goal was to find a small business that potentially need brand identity. and design a logo, a copywriting, and three posters for this small business.

Unfortunately it could not be implemented due to the lack of communication and the different design goal with the shop owner .

1

Logo
Brainstorming

- Avoid Sans Serif, because it's not crazy enough.

- Because the main customers of this shop is highschool students, so considering Gen-Z-ish graffiti style.

- Vivid colors and playful icon so appealing to Gen-Z audience.

2

Logo
Implementation

3

Poster Brainstorming
&
Mood Exploration

4

Process

5

mockup