- A formal, modern sans serif font, because it's easy to read on screen and good for visually disabled people. All caps to avoid weird space between letters.

- A simple icon illustration that's good for small screens.

- Icon on the left and text on the right to make the logo wider, so it can be more easily put on a navigation bar.

- blue or/and green color for the logo, symbolizing growth and trust. It also accompanying with the current changing the present logo.